About Us

Our History

Cixi Lesijia Shoes Co., Ltd. was established in 2005 and is located in Cixi City, Zhejiang Province. It is a modern shoe enterprise integrating design, production and sales. Since its establishment, the company has always adhered to market orientation and innovation as the driving force, gradually developing into a well-known domestic footwear brand.

In 2005: The company was established and initially mainly engaged in the OEM production of footwear.

In 2010, the company began to build its own brand and launched the "Lesijia" brand, focusing on comfortable and fashionable cotton mops. Flip-flops.

In 2015, the company introduced advanced production equipment and technology to enhance product quality and production efficiency.

In 2020, the company expanded its international market, and its products were exported to many countries and regions such as Europe, America and Southeast Asia.

In 2025, the company will continue to increase its investment in research and development, launching a variety of environmentally friendly and healthy footwear products, which are deeply loved by consumers.

Our Factory

Cixi Lesijia Shoes Co., Ltd. was established in July 2005. The company is located in Cixi City, 120 kilometers away from Shanghai, 120 kilometers away from Hangzhou and 60 kilometers away from Ningbo. The transportation is convenient. It is a modern footwear manufacturing enterprise integrating R&D, design, production and sales. The company adheres to the business philosophy of "Quality First, Customer Supreme", and is committed to providing fashionable, comfortable and high-quality footwear products for consumers around the world. After years of development, it has become a well-known supplier of footwear brands in the industry, and its products are exported to many countries and regions such as Europe, America and Southeast Asia.

The company covers an area of 6,000 square meters and is equipped with standardized production workshops, advanced production lines and cold drag granulation equipment. The annual production capacity reaches 18 million pairs of shoes. It has a research and development team composed of senior designers, engineers and skilled workers. It constantly introduces advanced shoe-making technologies and equipment at home and abroad to ensure the leading position of its products in terms of design, materials and craftsmanship. It can meet the needs and order volumes of different customers.

Our company mainly produces various types of cotton slippers, flip-flops and snow boots in a wide range of styles to meet the needs of different age groups and consumer groups. Emphasizing the comfort and durability of the products, we use high-quality materials and advanced techniques to ensure that every pair of shoes has excellent quality and wearing experience. It also pays attention to product design innovation, closely follows international fashion trends, and combines traditional Chinese cultural elements to create footwear products with unique styles.

We attach great importance to the construction of corporate culture and advocate the enterprise spirit of "unity, innovation, progress and win-win". The company has a dynamic and creative team where employees help each other and make progress together. The company regularly holds various training and learning activities to enhance the professional skills and comprehensive qualities of its employees, laying a solid talent foundation for the company's continuous development.

Looking ahead, we will continue to adhere to the business philosophy of "Quality First, Customer Supreme", and constantly improve product quality and service levels. The company will increase its investment in research and development, launch more innovative, fashionable and comfortable footwear products, and meet the diverse needs of consumers. At the same time, we should strengthen the mutually beneficial and win-win relationship with our partners and jointly create a brighter future.

Product Application

1.Cotton Slippers (winter Slippers)

Material: Made of high-quality cotton fleece, coral fleece, short plush and other soft and warm materials, the inner lining is comfortable and suitable for winter home wear.

Sole: Anti-slip rubber sole or EVA lightweight sole, providing good grip and comfort.

Design: Diverse styles, including heel style, open style, cartoon shape, etc., to meet the needs of different consumers.

Applicable scenarios: Suitable for indoor places such as homes, hotels, and dormitories, providing warmth and cold protection.

2. Slippers (summer Slippers)

Material: Made of lightweight and breathable materials such as EVA and PVC.

Sole: Anti-slip and wear-resistant design, suitable for slippery environments (such as bathrooms, swimming pools, etc.).

Design: Simple and fashionable, including flip-flops, flip-flops, thick-soled cool flip-flops, etc., suitable for daily wear in summer.

Applicable scenarios: Suitable for home, bathroom, beach, swimming pool and other occasions, lightweight and breathable.

Product advantages:

Comfort: Emphasizing ergonomic design, it is comfortable to wear.

Diversity: Rich in styles, meeting the needs of different age groups and consumer groups.

Environmentally friendly materials: Some products are made of environmentally friendly materials, which conforms to the green consumption concept of modern consumers.

High cost performance: Affordable price and reliable quality.

The Cotton Slippers andSlippers products of Cixi Lesijia Shoes Co., Ltd. not only meet the domestic market demand, but also are exported to overseas markets and are very popular among consumers.

Our Certificate

Patent certificate

Design patent: A patent for the appearance design of footwear, protecting the company's unique design style.

Utility model patent: A technical patent concerning the structure and material innovation of shoe soles, enhancing the functionality and comfort of the product.

Production Equipment

1. Cutting equipment

Automatic cutting bed: It is used for precisely cutting shoe upper materials, improving material utilization rate and cutting efficiency.

Laser cutting machine: It is used for precise cutting of complex patterns and is suitable for the production of high-end shoes.

2. Sewing equipment

Computerized sewing machine: It is used for sewing shoe uppers and supports multiple sewing modes to ensure uniform and firm stitching.

High-head sewing machine: Suitable for sewing thick materials or special parts.

3. Forming equipment

Shoe last machine: It is used for the manufacturing and adjustment of shoe lasts to ensure the comfort and aesthetics of shoe shapes.

Front upper machine and back upper machine: They are used for the initial forming of shoe uppers and soles, improving production efficiency.

4. Bottom pressing equipment

Hydraulic sole press: It is used for pressing the sole and the upper of the shoe to ensure a firm bond.

Cold bonding production line: Suitable for the production of shoe models using the cold bonding process.

5. Injection molding equipment

EVA foaming machine: Used for producing lightweight and shock-absorbing EVA shoe soles.

6. Drying equipment

Infrared dryer: It is used for rapid drying of shoe uppers or soles, improving production efficiency.

Constant temperature oven: Used for drying treatment of special materials.

7. Other auxiliary equipment

Air compressor: Provides power support for the production line.

Packaging equipment: including automatic packaging machines, sealing machines, etc., used for the packaging of finished shoes.

Granulator: Produces EVA raw materials.

Advantages of production equipment:

High degree of automation: Reduce manual operations, improve production efficiency and consistency.

High precision: Ensure stable product quality and reduce material waste.

Environmental protection and energy conservation: Some equipment adopts energy-saving designs to reduce energy consumption and environmental pollution.

Production Market

1.Domestic sales market

Main regions: The company's products have a wide coverage in the Chinese mainland market. Key sales regions include East China (such as Zhejiang, Jiangsu, and Shanghai), South China (such as Guangdong and Fujian), North China (such as Beijing and Tianjin), and central and western regions (such as Sichuan and Chongqing).

Sales channels:

Online channels: Sold through e-commerce platforms such as Tmall, JD.com, and Pinduoduo, reaching consumers across the country.

Offline channels: We cooperate with large supermarkets, department stores and specialty stores, and at the same time have agents and distributors across the country.

Performance highlights:

In the domestic market, the company has won the favor of consumers with its high cost performance and diverse products, especially occupying a certain market share in the field of home shoes such as cotton slippers and flip-flops.By collaborating with well-known brands, the brand's influence and market share have been further enhanced.

2. International sales market

Main areas:

European market: Germany, France, Italy, Spain and other countries, mainly exporting fashionable slippers, flip-flops and other products.

North American market: The United States, Canada, with a focus on selling sports slippers, outdoor slippers, etc.

Asian market: Japan, South Korea, Southeast Asian countries (such as Thailand and Malaysia), mainly featuring comfortable home slippers and children's shoes.

Other regions: Australia, the Middle East (such as the United Arab Emirates), etc.

- Sales channels:

Cross-border e-commerce: Selling through platforms such as Amazon, eBay, and AliExpress.

Foreign trade cooperation: Cooperate with international brands and retailers to provide OEM/ODM services.

Performance highlights:

The company's products have won a good reputation in the international market with their high quality and competitive prices.

3. Major achievements obtained

Market share: It holds an important position in the domestic home shoe market, especially in the fields of cotton slippers and flip-flops.

Brand cooperation: We have established long-term cooperative relationships with many well-known domestic and international brands and provide customized production services.

Sales growth: In recent years, the company's sales have maintained a steady growth, especially excelling in the e-commerce and foreign trade sectors.

Customer satisfaction: With high-quality products and services, the company has gained high recognition from domestic and foreign customers, and the repurchase rate is relatively high.

4. Future market expansion plan

Domestic market: Further deepen the presence in second - and third-tier cities, expand the offline sales network, and at the same time intensify online marketing efforts.

International market: Focus on exploring the markets of countries along the Belt and Road Initiative, and at the same time increase investment in the high-end markets of Europe and America.

Product innovation: Introduce more functional and eco-friendly shoe models to meet consumers' demands for health and sustainable development.

Our service

1. Pre-sale service

Product consultation:

Provide professional product consultation services to help customers understand the features, materials, functions and applicable scenarios of the company's products.

Communicate with customers through various channels such as the official website, customer service hotline, and online chat tools (such as wechat and WhatsApp).

Customized solution

We provide OEM/ODM services based on customer requirements, supporting customized design, logo printing, packaging, etc.

We offer sample services to ensure customer satisfaction with the products before proceeding with mass production.

Technical support

Provide technical guidance to customers, including product selection, material choice, production process, etc.

Visit:

Support customers to visit the factory to understand the production process and quality management system.

2. Mid-sale service

Order Management

Provide efficient order processing services to ensure the accuracy of order information.

Real-time update of order status to facilitate customers' tracking of production progress and logistics information.

Quality Control

During the production process, the quality management system is strictly implemented to ensure that the product quality meets the customer's requirements.

Provide quality inspection reports during the production process to ensure the product qualification rate.

Logistics service

We cooperate with multiple international logistics companies to provide fast and reliable transportation services.

It supports multiple transportation methods such as sea freight, air freight and express delivery to meet the diverse needs of customers.

Payment method:

Flexible payment methods are provided, including letter of credit (L/C), telegraphic transfer (T/T), Alipay, PayPal, etc.

3. After-sales service

Customer feedback:

Establish a customer feedback mechanism to promptly collect customers' opinions and suggestions on products and services.

Maintain communication with customers through channels such as phone calls, emails, and online customer service to solve their problems.

Quality Assurance

We offer a quality guarantee service for a certain period. If any quality problem occurs with the product within the warranty period, the company will be responsible for repair or replacement.

Technical support and training

Provide guidance on product usage and maintenance to customers to ensure they can use the products correctly.

For distributors and agents, we provide training on sales skills and product knowledge to help them promote their products more effectively.

3. Inventory Management:

We provide inventory management services based on customer demands, helping them optimize their inventory structure and reduce financial pressure.

Service advantage

Professional team: We have an experienced service team that can respond quickly to customer needs.

Efficient communication: Maintain close contact with customers through multiple channels to ensure timely and accurate information transmission.

Customer First: Always take customer satisfaction as the core and provide personalized and differentiated services.

Cooperative Case

1.Domestic cooperative brands

Brand Aokang: Home slippers sector

Cooperation content: Provide OEM services for the brand Aokang, producing high-quality cotton mops and cooling mops.

Cooperation achievements: The product leads in sales on domestic e-commerce platforms such as Tmall and JD.com, with a customer satisfaction rate of over 95%.

Cooperation content: Provide design and production services for fashionable flip-flops for the brand Jieliya.

Cooperation outcome: The product has occupied a certain share in the domestic fashion shoe market

Design high cost-performance products based on the demands of e-commerce platform users.

Through rapid response and efficient production, ensure the timely delivery of products during the Double Eleven period.

After its launch, the product sold over 500,000 pairs and became a bestseller on the platform.

2. Cooperative advantages

Quality Assurance: Strictly implement the ISO 9001 quality management system to ensure the stability of product quality.

Customized services: Support OEM/ODM services to meet customers' personalized demands.

Quick response: With an efficient production and logistics system, we ensure on-time delivery of orders.